Commodity Woman

The following work is a photographic analysis of gender norms. Together with the artist Irena Pejčić (instagram: schirena_) we created a visual narrative about breaking out of gender roles. Also, femininity is often normalized and devalued and the view of women is still rather male-heterosexual. I try to counteract this with my pictures.

The ubiquitous stigma of women in the world is their status as a consumer good. Late capitalism has branded women’s bodies. It marginalizes and monetizes femininity. The woman became a commodity. Ideals and constraints that apply to female bodies are already so internalized that we do not even notice that they come from the outside. With my pictures I try to make the possibility of an alternative image of women experienceable.